Meaning of dr in ahrefs. For instance, since the first domain has an Intersect of four, this means that it links back to all four of our selected websites. Meaning of dr in ahrefs

 
<u> For instance, since the first domain has an Intersect of four, this means that it links back to all four of our selected websites</u>Meaning of dr in ahrefs 1

Both tools are free for website owners. You should also note that when there is a page-level “nofollow” meta directive, all links on that page. We build products that are both meaningful and easy to use, and move fast to give our customers what matters most to them and to stay ahead of the game. Seed keywords are the starting point of your keyword research process. However, Moz scores DA using factors such as the linking root domains, the number and quality of. 4% of domains made up the DR 0-20 range. The last one shows you how many of your competitors share the same domain as a backlink. This can increase user engagement and improve your Ahrefs DR. 55 lessons · 7 hr 4 min. i mean, I appreciate the effort that ahrefs takes to be a remarkable tool. Ahrefs used to have a straightforward pricing model: if you signed up to Lite, you got featured in Lite. 4. after 1 y all signals had time to pass on from A to B. It is not a measure of a website’s quality and legitimacy. An estimate of the total number of visitors to the website per month. What is DR In Ahrefs Domain rating is a metric that offers insights into the authority and credibility of a website’s domain in the eyes of search engines. Dr definition: 1. 1. Backlink anchor text — Analyze anchor texts to see. All of the course materials are available to Ahrefs users and a certification exam will be added in the future. If you're looking for a quick and easy way to pull Ahrefs' backlink metrics for up to 200 individual URLs, Batch Analysis is the tool you're looking for. txt file. In A Nutshell. Ahrefs all-in-one SEO toolset can help users with: Competitor research: unveil competitor's organic keywords, backlink strategies and PPC keywords. In the Wins by IP test, Ahrefs finds 216% more than Majestic SEO. Những chỉ số và thuật ngữ trong Ahrefs dưới đây sẽ giúp bạn hiểu rõ hơn để sử dụng công cụ này. While its interface isn't geared for beginners, it's a solid. com or Time. Great performance in search results can be achieved through high-quality content, website speed optimization, and a strong backlink profile. Enter your domain in cell A1 of the sheet labelled “Settings,” then paste the referring pages (from the Lost Backlinks report) into column A in the sheet labelled “Redirects. , beard, beards) into Keywords Explorer and go to any of the keyword ideas report. Ahrefs will then provide you with a detailed comparison of their metrics, such as domain rating, backlinks, referring domains, and more. Those that use it a bit will cost you $20/month. 2. 0 is “more granular”. Change the mode to “and enter a site in your industry. It will show whether each final redirected URL contains a link back to your site. Craft a data-driven outline. HubSpot . Permanent increase to your Ahrefs DR. Home. You’re too close to your work for that. Domain Rating (DR) is an Ahrefs metric that shows the relative strength of a website’s backlink profile. ‍A private blog network (PBN) is a network of websites created solely to link out to another website and improve its organic search visibility. It can help avoid plagiarism by generating alternative versions of sentences or paragraphs, ensuring academic integrity. Library catalogs: Sorting books by genre, author, or publication year. Mainly, Ahrefs is used to analyze the linking profile. Domain Rating (DR) shows you how strong the backlink profile of a website is. The generally accepted SEO tool metrics that are considered “good” depend on the niche, but for local websites, the following numbers are often cited by SEOs as acceptable: Ahrefs – DR of 20+. Check for issues related to: Performance: slow pages, too-large CSS or HTML. If you're looking for a quick and easy way to pull Ahrefs' backlink metrics for up to 200 individual URLs, Batch Analysis is the tool you're looking for. A high search volume doesn’t mean people click on the search results. Here's how you do this: 1. number of referring domains. An SEO score is a metric given by an SEO tool to give you an idea about the health of your website regarding SEO. You also agree to: (a) provide true, accurate, current and complete information about yourself as prompted by any applicable Service's registration form (the "Registration Data") and (b) maintain and promptly. This digital marketing tool provides valuable information about backlinks and SEO. DR (Domain Authority) and UR (URL Authority) ratings;. Domain Rating (DR) and URL Rating (UR) are the measurements Ahrefs uses to rate the backlink profile of a site. According to the announcement, nofollow is meant for links where you don’t want to imply any kind of endorsement or pass ranking credit to another page. Understanding DR in Ahrefs. e. AhrefsBot is a web crawler run by Ahrefs SEO software suite that powers its index of pages and links. Start course. Example: doctor, vaccination, pediatric, health screening. Just input or import a list of keywords, add multiple countries per keyword and tell us your competitors’ URLs. Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. Several factors affect a website’s DR in. Lastly, ranking outside of the first page gives you 0% SEO visibility. Enter a few relevant seed keywords (e. Updated over a week ago. 0 is “more granular”. ago. 3. The tools you will need are Google Search Console (GSC) and Ahrefs Webmaster Tools (AWT). Ahrefs DR focuses on the backlink profile of a domain, taking into account factors such as the number and quality of referring domains. Some of the most popular ways to use Ahrefs include tasks like checking backlinks,. So if a search query has a large search volume, it doesn’t necessarily mean that it will bring you lots of search traffic. Hit the "SERP" dropdown to see the first page of search results for your keyword, along with their SEO metrics. Just type in a broad keyword like “drone,” hit “Find keywords,” and you’ll see the top 100 most popular keywords. Google is clearly doing an excellent job of ignoring that blatant negative SEO attack. — Gary 鯨理/경리 Illyes (so official, trust me) (@methode) July 21, 2021. Ahrefs is a tool that can be used for keyword research, link building, and competitor analysis. And the only thing Ahrefs does with all this negativity: jokes from the stage at Chaing Mai. ” But only 29,000 of them have a KD score of less than 5 (i. The simplest answer is to add about 100 or more contextual backlinks that have high DR, as that will add to the quality of referred domains linking to the site. Ahrefs all-in-one SEO toolset can help users with: Competitor research: unveil competitor's organic keywords, backlink strategies and PPC keywords. Users and credits are charged according to this usage cycle: At the beginning of a billing month, each user starts as Inactive with their credit usage reset to 0. In the above example, 9,915 (or 0. The Ahrefs Backlink Checker database comprises 212 billion pages, making it the largest backlink database. The tools you will need are Google Search Console (GSC) and Ahrefs Webmaster Tools (AWT). But with Ahrefs credits Ahrefs went wrong, I feel like they hired someone from Semrush to screw it up for them. com or for that matter, CNN. Search volume refers to the number of times, on average, that users enter a particular search query into a search engine each month. Ahrefs' DR metric can be used to compare its score with competitors. It is a paid tool and is considered one of the best SEO tools on the market. I will increase Ahrefs Domain Rating /Ahrefs DR up to 760 by using completely white hat approaches. As with the old toolbar, we still show the following metrics for pages and domains: Ahrefs Rank (AR); Ahrefs Domain Rating (DR); DR is the abbreviation of Domain Rating. This selection of free SEO tools will help you with various SEO tasks, such as keyword research, on-page SEO, link building, and more. AhrefsTo compare different doctors in Ahrefs, you can use the 'Dr Comparison' feature. Site Explorer’s Overview 2. Domain Rating (DR) shows the strength of a website's backlink profile compared to the others in our database on a 100-point scale. We have two core ways to track keywords to suit most budgets and businesses: Free keyword rank checker – A quick way to spot-check your keyword rankings for free. This opens up the space for a handful of actionable use cases. URL Rating (UR) shows you the backlink profile strength of a specific URL. number of referring domains. , Domain Rating). While these measurements are helpful, recollect that sites don’t rank exclusively due to. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. How to see a site's backlinks history beyond the predefined 60 days. Marketing is the process of generating awareness, interest, and desire for a product or service. Domains count is. DR or URL Rating indicators expressed on a point scale, allow. Pay attention that Ahrefs Rank can be very. Ahrefs’ KD metric is incredibly useful when filtering through thousands of keyword ideas and finding the so-called “low-hanging fruit. Domain Rating (DR) is an Ahrefs metric that shows the relative strength of a website's backlink profile. In other words, it’s the process of. After using Ahrefs for 3 years, I can't imagine my work life without it. So, starting 13th of August we began collecting historical data. Ahrefs - is one of the SEO tools used in the Search Engine Optimization and digital marketing industry. It is measured on a logarithmic scale from 0 to 100, with a higher number meaning "stronger". This means that backlinks from websites with high DR scores tend to increase your Domain Rating more than those with low DR scores. Những chỉ số và thuật ngữ trong Ahrefs. we can easily filter for posts from websites with a Domain Rating (DR) above 30 and an estimated website traffic of at least 5K per month. ·. 99 correlation with GSC data). g. A search engine results page (SERP) may also include paid ad listings, images, videos, and other features helpful to the user. Next to each domain, you can see stats such as the DR, the Ahrefs Rank, and the Intersect. DR is a proportion of the amount and nature of the backlinks going to the whole area, while UR rates the backlinks going to a particular page. We found that only 5. You’ll get a comprehensive list of keywords right there. com) entire database of pages, domains, and links using search operators. Pick pricing plan which fits for your needs best. Ahrefs has the fastest backlink crawler in the industry and boasts the world's biggest index of live backlinks (over 14 trillion), offering access to 7+ years of historical data. Many people also refer to faceted navigation as ‘faceted search’, or simply ‘filters’. It comes from Google’s Search Quality Rater Guidelines —a 168-page document used by human quality raters to assess the quality of Google’s search results. However, the patent relates mostly to the position of a link on a given page. ”. For websites that are in more competitive niches:Definition of Ahrefs. rank of url in ahrefs Domain Rating (ahrefs_dr) - number or empty, rating of domain in ahrefs External Backlinks (ahrefs_eb) - number or empty,. Check for issues related to: Performance: slow pages, too-large CSS or HTML. Choose a winning format and angle. Digital Marketing Executive. Ahrefs DR (Domain Rating) is a metric that measures the authority of a website’s backlink profile on a scale of 0 to 100. Start course. A dofollow link is any link with no “nofollow,” “UGC,” or “sponsored” attribute. Parent topic. Like many people in the SEO field, checking DR on Ahrefs has probably become a ritual for you. Sidenote. organic traffic value. Most websites fall somewhere in between these. Meta charset. Understanding Ahrefs Domain Rating (DR) Ahrefs Domain Rating (DR) is a metric that measures the overall authority and strength of a website's backlink profile. What is DR and UR in Ahrefs? Domain Rating (DR) and URL Rating (UR) are the metrics Ahrefs uses to rate the backlink profile of a website. Ahrefs’ Broken Link Checker is powered by the largest live backlinks database in the industry. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. In SEO, this is done mainly by focusing the content of a page on a target keyword. Ahrefs monthly search volume of 380 = 380 real visitors per day. You will find this type of navigation on various types of sites; here are some examples: E-commerce: Filtering products by color, size, brand, and price. Music marketing is the act and process of creating, sharing, delivering, and exchanging music offerings that have value to customers, fans, or partners. Whether you are analyzing your own list of keywords or looking at the suggestions in Keywords Explorer, our Keyword Difficulty metric shows you the opportunities you can easily rank for. The idea is the “feeder” sites will pass link equity back to the main site, which will boost its authority and, thus, its ranking power. Go To Our Pricing Page. It’s important because. 2. Ahrefs calculates the DR score by analyzing a website's backlink profile, which includes factors such as the number and quality of referring links and the strength and relevance of those backlinks. Here, you’ll see the domains that are ranking for the keywords you’ve entered. Most of the features inside. To calculate the domain rating (DR), Ahrefs measures your link profiles quality and quantity against all other websites that are stored in its database then it gives you a rating between 0 – 100. It runs on a scale from zero to a hundred. It's a crucial factor that search engines consider when determining a website's authority. Check search intent. Ahrefs crawls the web, indexes backlinks, and updates its database regularly to ensure accurate and up-to-date DR scores. txt in Notepad++ Press CTRL + FHyperText Transfer Protocol Secure (HTTPS) is an encrypted version of HTTP, which is the main protocol used for transferring data over the World Wide Web. Hello to all BHW members, Need urgent help! So I am promoting a legit traveling page and I am using ahrefs for analyzing the backlinks. domain/* mode. Yep, it's definitely meant to be A H REFS, but because A and H flow into each other, it sometimes comes out as a long H at the. We calculate DR based on the number of websites linking to the domain’s URLs and their backlink profile strength. DOCTOR meaning: 1. Pages need to be crawlable and indexable to even have a chance at ranking, but many other activities will have minimal impact. Go to Site Explorer > Overview > General > and tick the Organic traffic value box: If you have Weekly or Monthly selected in this graph's frequency, you need to click Avg. Look for irrelevant redirects. but this is just simply a bug in your system and allows people to artificially increase the DR just in ahrefs, but not in google. Backlink Analysis. Filter for low-competition keywords with the KD filter (KD < 10) Add words like “buy” and “cheap” to the “Include” filter. Our free keyword generator can help you discover 150 keyword ideas for (almost) any keyword. This metric,. External links. number of backlinks. 2%) backlinks coming to the Target URL has a UR of 10-19, and 1,107 (or 0. Identifying competitor strategies. Ahrefs is one of the tools used by the SEO and Digital Marketing industry. We also show you the percentage of. co. Course materials are available to Ahrefs users: Webmaster tools or Subscription. Build. e. It has been used as an academic title. lower. If you have multiple versions of the same page in different languages, you can use the hreflang tag to tell search engines like Google about these variations. Site Explorer > enter domain > choose the “prefix” mode. How to do it. ; The total number of external links — ‘backlinks’ — pointing to the website (generally speaking, the more of these the better. written abbreviation for Doctor: 2. This digital marketing tool provides valuable information about backlinks and SEO. Most SEOs know it as a “backlink checker” that competes with Majestic, Mangools, Moz, and Semrush. These are the steps we’ll go through: Discover and prioritize your SEO opportunities. This is going to substantially. Ahrefs offers live links, index, and high-speed index updates, which Ahrefs considers to be the best. DR or Domain Rating is one of the popular SEO metrics across several platforms and not just Ahrefs. Rank Tracker – Our most popular solution for. If a user puts a website into Ahref's Site Explorer, then he can check its UR. Features: – SEO Analysing websites (structure, errors, etc. What is Ahrefs? – Definition. The bigger the number, the stronger a page's link profile is. The reason why they are called differently is simple: they come from different tools: DA stands for Domain Authority and is a metric in Moz; DR stands for Domain Rating and is a metric from Ahrefs According to Ahrefs, the Domain Rating of a website reflects its authority, but it is different from Moz’s Domain Authority. We mean it literally: Founders Brian Halligan and Dharmesh Shah coined the. How we calculate our. Dr. 10. Create an article outline. Clean the dofollow_ref_domains column, which tells us how many ref domains the site. Domain Rating (DR) is a proprietary SEO metric by Ahrefs. The page title is the first thing people see on SERP. It will show whether each final redirected URL contains a link back to your site. 1. Learn more. What is Ahrefs? Ahrefs is known primarily as a backlink authority checker, but it is much more than that. It’s also about using suppliers, partners, and platforms that align with your morals and values. 5% and 0. Price: $50 only. It gives you access to all the key tools typically needed for a SEO project: keyword research, backlink analysis and site auditing. It's essentially a less granular version of Ahrefs Rank (AR). 4. It also tells you how many backlinks you would need to appear on page 1. 2. It’s essentially a less granular version of Ahrefs Rank (ARTF stands for “Trust Flow. Ahrefs AR ranks websites in the Ahrefs database by the size and quality of their backlinks, while Domain Rating shows the strength of a website’s backlink profile compared to others in the Ahrefs. It doesn’t matter if usage fluctuates from month to month as you only pay more for. In Ahrefs index, less than 1% of domains made up the DR 20-100 range, while 99. This shows the relative. target_ahrefs_clean_dtypes = target_ahrefs_raw. For example, a video will be more conversational than a blog post. Most of the features inside Ahrefs are designed for marketing professionals. Domain rating (DR) URL rating (UR) Domain traffic. One has a DR of 30 and very few outbound links, while the second one has a DR of 70 and links to everyone. Put your similar keywords in Google one by one and see if there's an overlap between pages that rank for these keywords: If you search in Google for "how to make whipped coffee" and "what is whipped coffee" you'll see that the top-ranking pages are basically the same. First things first, let’s plug the site into Site Explorer and do some basic analysis. All three are measures for the authority of a website based on its backlink profile. abbreviation for…. Hit the "SERP" dropdown to see the first page of search results for your keyword, along with their SEO metrics. Follow our guide to optimizing for featured snippets to learn more about how you can implement these in your writing. With Ahrefs’ new calculation of DR, it is likely to become much harder to pass a site off as having a strong backlink profile. AR ranks websites in the Ahrefs database by the size and quality of their backlinks, while Domain Rating shows the strength of a website’s backlink profile compared to others in the Ahrefs. Fill your content calendar for weeks, months, or even years in minutes. , Domain Rating). So if you put a website into Ahrefs’ Site Explorer and check its UR, the number you get will be for the homepage alone. For example, here’s a brand mention of Ahrefs thanks to a podcast interview with our Head of Content, Joshua Hardwick: However, while brand mentions may help SEO, making efforts solely to try to get more of them likely isn’t the best use of your time. Backlinks count — shows you the number of inbound links pointing to a URL. Domain rating is a crucial SEO metric developed by Ahrefs to assess a website's authority and strength. Method 1. SEO is the process of growing a website’s organic search traffic. So it is important to note that DR is a relative metric, meaning it should be used to compare websites rather than to measure absolute authority. It does not consider factors like age of the domain, traffic of. Click “Open in” and choose “Content gap. It features data straight from Google, so many SEOs believe it’s the most accurate source for some metrics, such as. 2. Ahrefs Rank (AR) is a concise measurement of backlink profile quality. : 1 n a person who holds Ph. Optimize the title tag. A keyword ranking is a website’s organic ranking position in the search results for a particular keyword. Dofollow links can be followed by search engine crawlers and transfer link equity to the linking site, which influences the page rankings. Internal links aid the flow of PageRank around your site (which is a confirmed Google ranking factor ). Find relevant keywords from our database of over 8 billion queries. Semantic search is an information retrieval process used by modern search engines to return the most relevant search results. Ahrefs Rank – This is a rank Ahrefs gives to the website, this is compared to all the other websites it has in its database and is based on the strength of their backlink profile. Ahrefs is one of the most powerful suites of social media & SEO tools that I’ve ever used. Ahrefs is clearly the winner here by a huge margin – a much larger margin than my initial test with just 3 domains highlighted. Tools such as this helped eradicate the. Don’t be fooled by a false sense of easiness. Here is a quick summary of everything you can do with Ahrefs: Find the keywords that are most profitable for paid as well as organic search. The better your backlink profile quality (mostly meaning the quality and number of your referring domains), the higher your AR will be – and the higher your search engine rankings will be. In the below example, the target URL is ahrefs. See how much traffic your competitors are getting. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. Batch Analysis by Ahrefs is a powerful online tool that lets you analyze the SEO performance of multiple URLs at once. This means that backlinks from websites with high DR scores tend to increase your Domain Rating more than those with low DR scores. Check out the resources below to improve your marketing knowledge and create effective marketing campaigns. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. e. The word is originally an agentive noun of the Latin verb docēre [dɔˈkeːrɛ] 'to teach'. 2. Founders: Brian Halligan, Dharmesh Shah Blog type: Multi-author Ahrefs Rank (AR): 195 Domain Rating (DR): 93 Estimated monthly organic search traffic: 7,726,291 HubSpot is a powerful SaaS platform and the champion of inbound marketing. Last year we increased organic traffic to our website by 250%. Learn how to use Ahrefs' SEO tools and reports to improve SEO and get more organic traffic. I read this thread mentioning the method and the list of the google sites, but my question is where do you post the list with the links to be. Link profiles are typically discussed in relation to the entire website, but the term can. Ahrefs has so many brilliant people in the team and using this as an excuse for greed is anecdotal. Site Audit automatically groups issues by type and pulls printable reports – all fully visualized with colored charts. domain. Choose the “Phrase match” keyword ideas report. Boost important pages with internal links. Google is clearly doing an excellent job of ignoring that blatant negative SEO attack. Guaranteed increase domain rating dr ahrefs and ahrefs ur. These are also known as outgoing domains. But generally speaking, it refers to the technical SEO health of your site. Most websites have many keyword rankings because they rank for many search terms across various pages. DR pumping is useless. Acquire and build backlinks. A content audit is a process where you analyse the performance of all content on your site to determine whether it should be left as it is, updated, merged into another page, excluded from the analysis or deleted. What Web Explorer does. At Ahrefs, we trust all redirects and canonical tags and consolidate links where websites tell us to. Ahrefs’ Site Explorer is a tool that lets you see how your website is performing in the search engines. UR stands for URL Rating. There’s a lot of overlapping functionality between Ahrefs, SEMrush, and Moz. The only two free tools you need. It does not consider factors like age of the domain, traffic of the website, and spam links on the website. Ideal for freelancers and affiliates. In their blog post announcing the change, they show the difference in DR levels as shown below:. It is calculated. In terms of the keyword database, Ahrefs and Semrush are neck to neck. Download the HTML verification file and upload it to your domain's root folder to verify your website. 1. In the Wins by Subnets test, Ahrefs is also the clear winner finding 306%. Its backlink profile measures a website’s DR. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. 200k+ SEO professionals across the world use it in their daily work. 2. August 8, 2023 2 min read. URL Rating (UR) shows the strength of a page's link profile on a 100-point scale. One way of doing that is to use Ahrefs’ Content Gap tool to look for subtopics of a given keyword that you should mention on your page. Change the mode to “and enter a site in your industry. As a rule of thumb, a higher Domain Rating implies a more authoritative website. number of backlinks. The tool’s purpose is linking profile analysis. Ahrefs all-in-one SEO toolset can help you with: - Competitor research:. Having a high website DR & UR is one of the most important requirements to help your website rank higher on Google and attract link opportunities. API. g. Site Audit automatically groups issues by type and pulls printable reports – all fully visualized with colored charts. Choose a few keywords from the list (up to 10,000) and enter them into the search bar again. What is domain rating? A domain rating is a metric developed to help predict how likely a domain, subdomain, or page will rank in search engine result pages (SERP). Page traffic. NOTE. It assigns a score between 0–100, with higher scores. DR is a measure of the quantity and quality of the backlinks going to an entire domain, while UR rates the backlinks going to a specific page. Google Search Console is one of the essential tools in SEO. Ask a friend or colleague to take a look and point out logical loopholes, choppy flow, unclear points, etc. They include our own collection of free SEO tools, as well as a few select third-party tools that we trust. Majestic – TF of 20+, with a TF/CF ratio of at least 1/2. It is measured on a scale from 0 to 100, with the latter being the hardest to rank for. They define your niche and help you identify your competitors. ) – Backlinks Analysing ( own backlinks, competitors) – Content Explorer – Keyword research – Many other options for analyzing domains. M. Ahrefs describes the measurement thusly: Domain Rating (DR) shows the relative “backlink popularity” of the target website compared to all other websites in our database on a 100-point logarithmic scale (higher = stronger). Linked Domains are the unique domains that a website or subsection has links to. Choose a few keywords from the list (up to 10,000) and enter them into the search bar again. The key factor that makes Ahrefs stand out is data quality. Unfortunately, Ahrefs recently switched over to usage-based pricing. UR is a page-level metric, whereas DR is a domain-level metric. Rebekah Bek November 7. Ltd. Google may simply display the answer right in its search results. Academic writing and research Ahrefs’ Paraphrasing Tool can be valuable for students, researchers, and academics who need to paraphrase existing texts while maintaining the original meaning. Mornings. For instance, since. Next, go to Google, search for the keyword you’re targeting with your page, and pull the top three to five ranking URLs that. DR is on a scale of 0 to 100, with 0 being the lowest and 100 being the highest. But “backlink checker” grossly undersells Ahrefs as a marketing suite. Linked Domains has it's own report in Site Explorer, under the Outgoing Links section. Remember, high quality websites generating hundreds of thousands of visitors and a consistent pipeline of leads for their business can have a low DR. The new Ahrefs SEO toolbar solves this problem by only loading data for the current tab, and new tabs. Let’s look at the options. Patience Optional *: Ahrefs subscription to crawl daily the site for better indexing (you can use a trial after 2-3 weeks if you can not afford a monthly subscription) Step 1 Open the . Domain Authority is based on data from our Link Explorer web index and uses. It is a score on a scale of 0 to 100, with higher scores indicating stronger and more authoritative websites.